From Concept to Collection | Inside the Design Process of Saran Kohli Label
At the heart of Saran Kohli Label (SKL) lies a design process that is as intricate and intentional as the garments themselves. From the initial spark of an idea to the final stitch on the runway or showroom floor, every collection follows a meticulous journey rooted in creativity, craftsmanship, and cultural storytelling.
Whether designing for modern weddings, custom tailoring clients, or launching seasonal menswear collections, SKL brings meaning, heritage, and innovation together in every stitch.
Inspiration That Begins With Emotion
Every SKL collection begins with a spark—often from a feeling, a place, or a moment frozen in time. For designer Saran Kohli, inspiration is never about following trends. Instead, it’s about storytelling.
From the architectural elegance of heritage structures to snapshots from global travel, or the nostalgia of cultural memory, each design journey is driven by meaning. This mood-setting stage includes immersive research, emotional reflection, and intuitive ideation.
From Sketch to Vision: The Design Translation
Once the idea has form, it’s time to draw. This stage is where abstract thoughts evolve into actual pieces.
Raw sketches, expressive silhouettes, and evolving shapes are refined and revisited over several rounds. As part of the menswear collection design process, moodboards are created, fabrics are considered, and colour palettes begin to solidify, laying the foundation for a focused and emotionally resonant range.
This phase often defines whether a collection will lean South Asian-inspired, be purely Western formalwear, or take on an Indo-Western hybrid identity.
Fabrics That Tell the Story
Fabric selection is where concept meets touch. Whether it’s Italian wool for tailored jackets, soft handwoven silks for sherwanis, or breathable linens for warm-weather weddings, SKL invests deeply in sourcing materials that feel aligned with the mood of the story.
This stage of the process also emphasises movement, comfort, and longevity, key to both luxury tailoring and sustainable design. Fabric is never an afterthought. It shapes how a garment flows, fits, and feels.
From Pattern to Production: Craftsmanship Begins
Once materials and design specs are finalized, the in-house team of master tailors and artisans begins the cutting and sewing process. With a production base in India and a creative studio in the UK, SKL combines global standards with traditional handcraft techniques.
This is the heart of the bespoke menswear process—where expert pattern cutting, precise stitching, and designer oversight come together. Every garment goes through multiple rounds of fittings and quality control, ensuring each piece meets SKL’s exacting standards.
Tailoring timelines:
Full bespoke garments: 8–12 weeks
Semi-bespoke or made-to-measure: 4–6 weeks
The Final Touch: Signature Details
The last 10% of the process is often the most powerful. This is where garments receive their soul—through intricate hand embroidery, custom-engraved buttons, monogrammed linings, and the small design choices that reflect SKL’s signature aesthetic.
This final detailing stage also considers the occasion: Will this piece be worn at a Western ceremony? A South Asian wedding? A cultural celebration? Every element is purposefully aligned with the wearer’s identity and intent.
From Idea to Iconic
The Saran Kohli Label’s design process is not just about creating clothes. It’s about crafting stories in thread, silhouette, and texture. It’s about building a wardrobe that honours both personal heritage and modern masculinity.
If you’re interested in commissioning a piece, exploring SKL’s custom options, or learning more about our process: